Locations: VA - Richmond, United States of America, Richmond, VirginiaPrincipal Associate, Engagement & Cafe Email Marketing Strategist| Retail BankThis position is an exciting Marketing Strategist role within the Retail & Direct Bank of Capital One. This person will play a key role in the development of marketing strategy focused on customer engagement and cafe marketing efforts. The person in this role will manage stakeholders, partners and vendors to create all pieces to support execution of marketing initiatives that drive business results.We are looking for a Principal Associate, Email Marketing Strategist to reach customers and build end to end marketing strategies, determining how to appropriately sub-segment our customer base to deliver relevant, insight-driven email marketing, to drive customer engagement and towards our cafe traffic goals. This role will own the email strategy & execution for our customer engagement and cafe marketing priorities. In this role the strategist is expected to collaborate with other channel teams to bring multi-channel integrated marketing campaigns to life. You will leverage modern marketing technology to reach our customers at the right place, at the right time, with the right message. Successful candidates in this role are comfortable with ambiguity, have a desire to tackle white space, and are able to think like a general manager and care for all the components of a marketing campaign. You will influence our marketing roadmap as we adapt to new information, technology, and a dynamic competitive landscape to reach our business goals.In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Your day to day scope will include:
Define and drive insight-driven email marketing strategies across the customer lifecycle
Manage email marketing campaigns and channels from development to execution – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement, optimizing and reporting results to leadership
Review email campaigns and flows to ensure 100% error-free execution in copy, design, and implementation within the email service provider
Translate and communicate business goals into effective creative briefs
Collaborate with multiple partner teams and navigate through a complex organization to ensure seamless development and execution
Build high-converting, high-value email marketing funnels for automated flows
Work with the analyst team to determine audience segmentation to create highly targeted campaigns for said segments
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule
Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results
The ideal candidate will have:
A strong understanding of direct marketing channels and digital campaign execution
A strong understanding of marketing technology tools, such as Salesforce Marketing Cloud (or other similar platforms), email and creative optimization platforms, or measurement and analytic tools
Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment
Excellent communication and partnership skills, which are essential for interacting and communicating with team members and key stakeholders at all levels to manage, inform and influence outcomes
Demonstrated willingness to be flexible and adaptable to changing priorities
Basic Qualifications :
Bachelor’s Degree or military experience
At least 5 years of marketing experience
Preferred Qualifications :
Masters or MBA degree
7+ years of B2C marketing experience in a marketing department or agency environment
3+ years of experience in digital marketing channels
5+ years of experience with Salesforce Marketing Cloud or similar email marketing automation platforms.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
